{"id":6523,"date":"2026-05-05T19:55:23","date_gmt":"2026-05-05T14:55:23","guid":{"rendered":"https:\/\/styched.com\/?p=6523"},"modified":"2026-05-05T19:55:23","modified_gmt":"2026-05-05T14:55:23","slug":"how-dana-white-aims-to-take-over-boxing","status":"publish","type":"post","link":"https:\/\/styched.com\/?p=6523","title":{"rendered":"How Dana White Aims To Take Over Boxing"},"content":{"rendered":"
\"\"
(Zuffa Boxing)<\/figcaption><\/figure>\n

DANA WHITE<\/a> LOVES BOXING<\/strong>.<\/h2>\n

Yep. It\u2019s true. The hard-charging UFC<\/a> boss, who\u2019s spent the last 25 years transforming MMA from a fringe pastime into a multi-billion-dollar global juggernaut, is a boxing fanatic. It\u2019s run through his veins since his teenage days in Boston. He boxed in the amateurs. He trained fighters, managed fighters. Bled for the sport literally and figuratively. \u201cI grew up on USA Tuesday Night Fights<\/em>,\u201d he says, referring to the weekly boxing series in the mid-1980s. \u201cI never missed it.\u201d To those who\u2019ve known White from his Beantown days it wasn\u2019t a shock when, in January 2026, White formally launched Zuffa Boxing<\/a>, a boxing promotional company. The real surprise? He wasn\u2019t tipping his toes into the sport: White was diving head-first into the deep end.\u00a0<\/p>\n

The details of White\u2019s vision sent shock waves throughout boxing. He didn\u2019t simply intend to become the premier promoter or stage the biggest bouts: he was going to revolutionize the sport. \u201cI\u2019m gonna rip it apart and rebuild it from ground up,\u201d he explains. \u201cI want to build a real <\/em>business.\u201d Rebuilding the sport, according to White, meant getting rid of the greedy sanctioning bodies, reducing the dizzying number of weight classes, investing in the sport\u2019s infrastructure and athlete development, and creating a “middle class,” in which boxers fight more often. \u201cFor a very longtime boxing\u2019s been the haves and have-nots,\u201d says White. \u201cAnd the haves are a very small group.\u201d\u00a0<\/p>\n

A revolution of this scale would require formidable partners, and White found them. The first? Sela, the sports and entertainment behemoth owned by the nearly trillion-dollar sovereign wealth fund of Saudi Arabia. Next? Paramount+, who agreed to an exclusive streaming deal for all Zuffa fights in the U.S., Canada and Latin America. Operations would be run by TKO Group Holdings (the sports and entertainment company that boasts the UFC, WWE, and PBR) and overseen by White, WWE President Nick Khan, and Turki Alalshikh, Chairman of Saudi Arabia’s General Entertainment Authority. Per a roadmap, they\u2019d simply follow the same blueprint that White had used with the UFC. \u201cWhen I started with the UFC in 2001 they said you\u2019ll never beat boxing,\u201d he says. \u201cNot only did we beat boxing, now we\u2019re going to take over boxing.\u201d <\/p>\n

\"\"
Jose Valenzuela punches Diego Torres in a lightweight bout during Zuffa Boxing 2 at Meta APEX in Las Vegas. (Photo by Cooper Neill\/Zuffa Boxing)<\/figcaption><\/figure>\n

DANA WHITE LOVES A GOOD FIGHT<\/strong>.<\/h2>\n

This is a fact. He\u2019ll tell you this himself. Not a bare-knuckle, back-alley brawl or donning gloves and stepping into a ring. Those days are long gone. \u201cI\u2019m gonna be 57 this summer,\u201d he laughs. \u201cUnlike all these 60-year-old guys fighting on TV, it\u2019s the exact opposite of what I want to do.\u201d No, the fights he loves these days are in the boardroom, the business world, the public sphere. People telling him he “can\u2019t” do this<\/em> or “shouldn\u2019t” do that<\/em>. Following the launch of Zuffa Boxing, he\u2019s found himself in the fight of his life with, well, almost everyone in boxing. This fight\u2014which has gotten very heated and very personal <\/a>of late\u2014illustrates the sport\u2019s profound dysfunction. <\/p>\n

No one denies boxing needs fixing. Desperately. The four sanctioning bodies\u2014WBA, WBC, IBF, WBO\u2014have complicated the sport (increasing the number of weight classes from 8 to 17), charge fighters exorbitant fees, and have been rife with corruption and rankings manipulation. Promoters, consumed by ego, greed and power, have consistently refused to work with one another, therefore denying fans the chance to see the best fighters face off against each other. And neither the sanctioning bodies nor the promoters have reinvested any significant money into boxing. \u201cNobody had a vision for the sport or gave a shit,\u201d says White. \u201cThey all just wanted to rip as much money out as possible. Fuck the fans, fuck the networks.\u201d<\/p>\n

Fallout from this dysfunction has been grave. Boxing ratings have plummeted, HBO and Showtime\u2014legacy boxing networks\u2014dropped the sport entirely and American boxing superstars, essential to attract mainstream audiences, were becoming extinct. \u201cI don\u2019t think anyone gives a fuck about the sport unless they believe Jake Paul<\/a> is boxing,\u201d says former HBO exec and promoter Lou DiBella. \u201cThe collapse of the sport over the past 20 years opened the door for Dana.\u201d <\/p>\n

But if White has \u201ccome through the door\u201d with a vision to make significant changes to the sport, changes that the boxing world has been clamoring for, why does he have such a fight on his hands<\/em>? To sanctioning bodies and promoters, Zuffa Boxing poses a threat to their livelihood. The UFC model is defined as a “closed league,” one in which the league honchos determine the rankings, weight-classes, matchups, schedules, fighter purses and provide their own championship belts. If applied to boxing, the UFC could mean the end of the sanctioning bodies and the significant marginalization of the sport\u2019s major promoters including Bob Arum (Top Rank), Eddie Hearn (Matchroom), Frank Warren (Queensberry), and Oscar de la Hoya (Golden Boy). <\/p>\n

Per boxing writers and pundits, their community might be a small one, but it\u2019s a highly proprietary. Boxing might be a f\u2019ed up sport, but it\u2019s their<\/em> f\u2019ed up sport and outsiders\u2014particularly deep-pocketed outsiders trying to shake up the establishment\u2014are met with suspicion and skepticism. Some critics have targeted Zuffa Boxing\u2019s involvement with the “evil Saudi empire” and its lobbying for The Muhammad Ali American Revival Act (a bi-patrician bill that would facilitate the UFC\u2019s closed league model). Even diehard fans, who have bitched non-stop about boxing\u2019s endemic dysfunction, are taking Zuffa Boxing to task. Zuffa\u2019s roster of 100+ fighters lacks any real superstars.<\/em> Zuffa\u2019s fights been mediocre. Zuffa\u2019s on-air talent cartoonishly hypes their crappy product.<\/em><\/p>\n

Yet the hate may be less about the boxing business than about Dana White himself. Why? Because he\u2019s an asshole. But an asshole in the best sort of way, like Joe Rogan or the late Anthony Bourdain. A self-assured, smart, and exceptionally successful public figure who\u2019s an honest, straight-shooting, “what-you-see-is-what-you-get” sort of guy. A guy who, in this world of spin, hyperbole and, well, bullshit, is devoid of bullshit. And this rare combination makes a hell of a lot of people uncomfortable. The irony? It might require just <\/em>this sort of asshole to finally save the sport of boxing.  <\/p>\n

\"\"
Zuffa Boxing 4 at Meta APEX in Las Vegas (Photo by Rich Wade\/Zuffa Boxing)<\/figcaption><\/figure>\n<\/p>\n

DANA WHITE LOVES PROVING PEOPLE WRONG<\/strong>.<\/h2>\n

Love might be an understatement. He thrives <\/em>on proving people wrong, lives <\/em>for it. Would you expect anything less from a guy raised by a single mom who bounced from Connecticut to Ware, Massachusetts to Las Vegas and then back to Boston all before he was old enough to drink? Of course White\u2019s still got a chip on his shoulder, got something to prove. \u201cWe\u2019re gonna be announcing a shit ton of signings this year,\u201d says White, sounding as enthusiastic as a teenager back in Beantown. \u201cBy the end of the ear we\u2019ll have a very strong roster. We\u2019re gonna need more TV dates and more venues. Not just in the U.S. but around the world.\u201d<\/p>\n

Despite his enthusiasm, White will be facing more than just a war of words with the boxing world. \u201cWhat Dana is doing has motivated people to come together,\u201d says Kevin Rooney, Head of Fighter Development at Matchroom Boxing, the U.K.\u2019s premiere promotional company. \u201cThey\u2019re saying, \u2018We\u2019re all in this together and we need to do things that make more sense for the sport.’” Resistance to Zuffa\u2019s plans took shape in early 2026 when \u2018motivated people\u2019 including Matchroom Boxing, Golden Boy Promotions, Queensberry, and Top Rank all signed new multi-year deals with global sports-streaming platform DAZN. <\/p>\n

Owned by Len Blavatnik, a Russian-born billionaire oligarch, DAZN has been the largest investor in boxing over the past decade. Although lacking any real U.S. footprint, the British-based DAZN recently announced a partnership with Warner Bros. Discovery-owned network TNT, where  they\u2019ll air a monthly boxing series entitled The Fight<\/em>. \u201cThey\u2019ve fired up their engines,\u201d Rooney says of the spate of recent deals. \u201cWe feel like we\u2019re part of the global home for the sport.\u201d<\/p>\n

To outsiders, the fact that boxing\u2019s major promoters have all signed with the same well-funded, global platform might seem ominous. That White and Zuffa Boxing has a fight on their hands they might not win. But industry cognoscenti note it\u2019s too little, too late. \u201cPromoters couldn\u2019t get their act together for a century. Now? It\u2019s stupid to think they\u2019re going to get their shit together,\u201d says DiBella. \u201cZuffa is following the blueprint of the UFC and to fuck that up would require abject stupidity. They\u2019re not going to do that. I respect Dana as a promoter, respect their abilities and they will be the dominant promotional entity.\u201d <\/p>\n

White doesn\u2019t seem worried either. \u201cI\u2019m having a blast,\u201d he says. \u201cI love building things, especially when people are doubters. The only hard part? There\u2019s only so much time in the day.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

(Zuffa Boxing) DANA WHITE LOVES BOXING. Yep. It\u2019s true. The hard-charging UFC boss, who\u2019s spent the last 25 years transforming<\/p>\n","protected":false},"author":1,"featured_media":6524,"comment_status":"open","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[5,9,19],"tags":[550,882,1432,1669,364,454,923,791,1516,528,381,347,1670,290,396,949,87,1517,1671],"class_list":["post-6523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","category-highlights","category-world","tag-america","tag-boxing","tag-canada","tag-dana-white","tag-entertainment","tag-general","tag-home","tag-las-vegas","tag-mma","tag-money","tag-news","tag-next","tag-paramount","tag-president","tag-sports","tag-streaming","tag-tv","tag-ufc","tag-zuffa-boxing"],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/styched.com\/wp-content\/uploads\/2026\/05\/how-dana-white-aims-to-take-over-boxing-150x150.jpg","medium":"https:\/\/styched.com\/wp-content\/uploads\/2026\/05\/how-dana-white-aims-to-take-over-boxing-300x200.jpg","medium_large":"https:\/\/styched.com\/wp-content\/uploads\/2026\/05\/how-dana-white-aims-to-take-over-boxing-768x512.jpg","large":"https:\/\/styched.com\/wp-content\/uploads\/2026\/05\/how-dana-white-aims-to-take-over-boxing.jpg","1536x1536":"https:\/\/styched.com\/wp-content\/uploads\/2026\/05\/how-dana-white-aims-to-take-over-boxing.jpg","2048x2048":"https:\/\/styched.com\/wp-content\/uploads\/2026\/05\/how-dana-white-aims-to-take-over-boxing.jpg","colormag-highlighted-post":"https:\/\/styched.com\/wp-content\/uploads\/2026\/05\/how-dana-white-aims-to-take-over-boxing-392x272.jpg","colormag-featured-post-medium":"https:\/\/styched.com\/wp-content\/uploads\/2026\/05\/how-dana-white-aims-to-take-over-boxing-390x205.jpg","colormag-featured-post-small":"https:\/\/styched.com\/wp-content\/uploads\/2026\/05\/how-dana-white-aims-to-take-over-boxing-130x90.jpg","colormag-featured-image":"https:\/\/styched.com\/wp-content\/uploads\/2026\/05\/how-dana-white-aims-to-take-over-boxing-788x445.jpg","colormag-default-news":"https:\/\/styched.com\/wp-content\/uploads\/2026\/05\/how-dana-white-aims-to-take-over-boxing-150x150.jpg","colormag-featured-image-large":"https:\/\/styched.com\/wp-content\/uploads\/2026\/05\/how-dana-white-aims-to-take-over-boxing.jpg"},"magazineBlocksPostAuthor":{"name":"Styched","avatar":"https:\/\/secure.gravatar.com\/avatar\/dd12961bc53f4886ed1e087725cc7d1e94ea1ab645b4698e4fdac10b9b4d6ad8?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":"0","magazineBlocksPostExcerpt":"(Zuffa Boxing) DANA WHITE LOVES BOXING. Yep. It\u2019s true. The hard-charging UFC boss, who\u2019s spent the last 25 years transforming","magazineBlocksPostCategories":["Entertainment","Highlights","World"],"magazineBlocksPostViewCount":2,"magazineBlocksPostReadTime":8,"magazine_blocks_featured_image_url":{"full":["https:\/\/styched.com\/wp-content\/uploads\/2026\/05\/how-dana-white-aims-to-take-over-boxing.jpg",788,525,false],"medium":["https:\/\/styched.com\/wp-content\/uploads\/2026\/05\/how-dana-white-aims-to-take-over-boxing-300x200.jpg",300,200,true],"thumbnail":["https:\/\/styched.com\/wp-content\/uploads\/2026\/05\/how-dana-white-aims-to-take-over-boxing-150x150.jpg",150,150,true]},"magazine_blocks_author":{"display_name":"Styched","author_link":"https:\/\/styched.com\/?author=1"},"magazine_blocks_comment":0,"magazine_blocks_author_image":"https:\/\/secure.gravatar.com\/avatar\/dd12961bc53f4886ed1e087725cc7d1e94ea1ab645b4698e4fdac10b9b4d6ad8?s=96&d=mm&r=g","magazine_blocks_category":"Entertainment<\/a> Highlights<\/a> World<\/a>","yoast_head":"\nHow Dana White Aims To Take Over Boxing - Styched<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/styched.com\/?p=6523\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Dana White Aims To Take Over Boxing - Styched\" \/>\n<meta property=\"og:description\" content=\"(Zuffa Boxing) DANA WHITE LOVES BOXING. 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