LVMH sees 70% footfall drop in Middle East, digital stable

LVMH saw footfall drop up to 70 per cent in the Middle East amid US-Israel-Iran conflict, while digital traffic remained more resilient with smaller declines and some growth.
This gap reflects shifting consumer behaviour, with e-commerce cushioning losses.
However, weak sentiment, inflation fears and ongoing tensions may delay recovery and push brands to rethink strategies.