APR strengthens India, Indonesia focus through trade expo partnerships
Company showcases viscose and lyocell innovations while deepening value-chain collaboration.
Asia Pacific Rayon (APR), part of the RGE group of companies, is strengthening its presence in Indonesia and India through deeper collaboration, regional partnerships and product innovation, highlighting its long-term commitment to customers across Asia’s evolving manmade cellulosic fibre market.
Recognised as Asia’s first fully integrated viscose rayon manufacturer, APR participated in two major textile exhibitions—Indo Intertex Expo in Jakarta and the Fibers & Yarns Expo in Mumbai—to showcase opportunities in viscose and lyocell fibres while reinforcing relationships across the textile value chain.
APR marked its eighth consecutive year at Indo Intertex Expo in Jakarta under the theme Nurturing Growth, Strengthening Partnerships. The exhibition is considered one of Southeast Asia’s leading textile and garment machinery platforms, bringing together manufacturers, suppliers and buyers from across the region.
At the Jakarta event, APR emphasised the role of collaboration by featuring seven partner companies from spinning, weaving, knitting and garment manufacturing. The company said the showcase reflected the interconnected ecosystem supporting Indonesia’s textile industry and the value created when fibre producers work closely with downstream players.
A key highlight of APR’s participation was a display of lyocell fabrics developed for the batik category. Batik, recognised by UNESCO as part of Indonesia’s cultural heritage, remains central to the country’s textile identity. APR said lyocell’s suitability for traditional dyeing methods offers batik artisans a way to combine heritage craftsmanship with modern fibre innovation.
APR also participated in the Fibers & Yarns Expo in Mumbai under the theme Committed to Growth, Committed to You. The event is among India’s key textile trade platforms and serves as an important networking and business development space for the country’s large textile supply chain.
During the Mumbai exhibition, APR introduced BVF, a finer denier viscose fibre designed for fine count spinning. The company said the product targets premium segments such as high fashion, athleisure, intimate apparel and bed linen.
APR noted that India continues to offer strong growth potential, as manufacturers increasingly seek reliable fibre supply, consistent quality and technical support to meet shifting domestic and global demand.
Commenting on APR’s participation across both markets, Sachin Malik, Commercial Head, Asia Pacific Rayon, said, “In the current market scenario, success is not a solo pursuit. It is about how effectively we integrate into our customers’ reality.”
He added that APR’s approach reflects the need for fibre producers to align their growth strategies with the success of customers and the wider textile value chain.
APR said its exhibition strategy underlines that future textile growth will depend not only on innovation, but also on trusted partnerships that strengthen supply chain resilience and deliver long-term stability.
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