OTB Group & Google Cloud launch AI-powered virtual try-on experiences

OTB Group has partnered with Google Cloud to introduce AI-powered virtual try-on experiences for Diesel and Jil Sander across the US and Europe.
Using Google Cloud’s Gemini AI platform, the initiative enables hyper-personalised styling, realistic fitting previews, AI image editing and video generation, helping brands strengthen omnichannel engagement and enhance luxury retail clienteling globally.