France’s Kering unveils strategic roadmap to revive brand desirability

Kering has unveiled ‘ReconKering’, a strategic roadmap to restore brand desirability, strengthen execution, and drive long-term growth amid a transforming luxury market.
The plan focuses on core luxury values while adapting to new technologies and consumer trends.
Key brands like Gucci and Saint Laurent will refine strategies, while ‘Kering Next’ will explore new areas.